The NCAA Final 4 and Business

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None of the “usual favorites” are playing for this year’s National Basketball Championship. This year’s “Final Four” consists of 4 teams who were counted out from the beginning of the basketball tournament—but, each team has two things in common: A great game plan and preparation. The same can be said about organizations who win Federal Business. The team with a great game plan and who is better prepared wins. If you’re going to play in the Federal Government’s game of business, you must have a great game plan. You have to scout your opponents and have the right business intelligence to affect the competition. This is accomplished by meeting with your prospective customer and having the right information before the competition begins. The winner is not always the best team (or the favored team), but is always the better prepared team.
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design & development: Fathom Creative, Inc. (fathomcreative.com), Matthew Stevenson, Efrat Levush, Brent Maxwell