Cassidy & Associates, the most trusted name in government relations since 1975, assists its clients in forming business partnerships with the U.S. federal government through its Federal Marketing & Business Development practice. To accomplish this, the Cassidy & Associates team works with its clients to:

• Identify and shape significant opportunities with key federal government agencies. We are prepared to work with your business development and sales staff to support and enhance your existing relationships and to identify new agencies to market.
• Develop a federal marketing strategy with your team, targeting key decision-makers in the Executive Branch departments and agencies in order to secure contracts. The strategy will focus on the three different decision-making groups found in most government agencies and departments: buyers, policy makers, and end users.
• Help craft single-sales objectives that will bring focus and set expectations.
• Identify Department or Agency funding sources and funding levels for key programs that correspond to your capabilities and strategic goals.
• Identify the appropriate strategic marketing channels through which your product may be introduced to the federal market place. This may include expanded relationships with large systems integrators, new associations and/or teaming with “niche” partners currently selling to the Executive Branch. It may also include establishing new contacts and/or relationships with major federal hardware and software vendors, as well as expanded direct sales via third party representation, targeted consultants, or “in house” resources.
• Build and develop relationships with the buyer, policy and user communities to ensure that your company has positive name recognition throughout the Executive Branch departments and agencies representing potential customer sets.
• Identify the relevant federal procurement schedules and vehicles that may be applicable to your products and services.

We serve as your “eyes and ears” by providing you with the most timely, accurate, and meaningful business intelligence and information concerning public policy developments, procurement regulations, technological advances, and competitive activities that may impact your business goals and objectives. In short, we help you drive revenue in the federal marketplace.

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