Cassidy and Associates News

Cassidy Vice President Jesse Barba is today’s featured profile of the daily digital newsletter of TheBridge. TheBridge is a network of tech & political professionals connecting the Bay Area & DC and shaping the future course for how politics and tech collaborate.

Jesse shared his secret to a successful advocacy strategy…

“The importance of coalition building cannot be understated. This is a basic skill that is often done wrong or overlooked, yet can be the linchpin of a successful campaign. When organizations or Members of Congress are pulled together, you build expertise, power, resources and credibility. One of the things I am most passionate about is finding where common ground exists and bringing varied stakeholders together to push an issue. Having the ability to listen intently for the common thread running between all parties is critical.”

Read more of the profile here.

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